Early access — now open

Grow your newsletter
one swap at a time.

Swaplet matches micro-newsletter creators in complementary niches for automated cross-recommendations. You recommend theirs, they recommend yours — and you both grow, together.

Join the waitlistSee how it works

<5K

Subscriber sweet spot

100%

Voice-native templates

Zero

Manual coordination

How it works

Three steps to your next thousand readers

01

Connect your newsletter

Link your existing platform. Swaplet reads your niche, style, and audience profile to find the right matches.

02

Get matched & approve

We surface creators whose audiences naturally overlap with yours. You approve every swap before it goes live.

03

Watch your list grow

Native-feeling templates go out on autopilot. New readers arrive already primed to love your work.

The problem

Small creators are invisible to the growth machine

Sponsorship networks want 10k+ subscribers. Paid growth channels eat margins. And “just reach out to people” advice doesn't scale when you're writing at midnight after your day job.

You deserve the same audience-building tools the big players have — just designed for your scale.

72%

of indie newsletters never reach 1,000 subscribers

$0

the budget most micro-creators have for paid growth

3hrs

avg. time wasted manually coordinating a single swap

10x

better retention from peer referrals vs. paid ads

Why Swaplet

Built for creators who care about craft

Voice-native templates

Every cross-promo email sounds like you wrote it. Our templates adapt to each creator's tone, format, and style.

Niche-smart matching

We don't match on subscriber count alone. Our algorithm finds creators whose audiences genuinely overlap with yours.

Fully automated

Once you approve a match, Swaplet handles everything via browser automation — the outreach, the email, the swap.

You're always in control

Preview every swap partner, every email template, every audience segment before anything goes out. No surprises.

Your next thousand readers are one swap away

Claim your spot and be first to swap when we launch.

No spam, ever. We'll only email you about Swaplet.